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Tax management

Tax strategy as offense and defense in investing

September 18, 2025 - 3 min

As the official NFL season kicks off, it’s a great time to remind investors that just like football, successful investing requires a well-rounded game plan. Whether you're calling plays from the sidelines or managing portfolios from the office, the principles of offense and defense apply, especially when it comes to taxes.

Playing both sides of the ball

Every football season brings change. Teams evolve through injuries, trades, and the draft. Coaching-staff turnover reshapes strategy, and rule changes – such as this year’s adjustment of the “dead ball spot,” which moves touchbacks to the 35-yard line – alter the dynamics of the game.

Investing is no different. Market conditions shift, tax laws evolve, as we just saw with the passage of the One Big Beautiful Bill (OBBB) Act, and investor goals change. But one thing remains constant: To win, you need a game plan for both sides of the ball.

Offense: Scoring with loss harvesting

Offense in tax-aware investing means proactively seeking opportunities to enhance after-tax returns. The most powerful tactic is tax loss harvesting, in which a stock is intentionally sold at a loss to offset a realized capital gain in the current tax year or in the future. This strategy reduces an investor’s taxable income dollar for dollar.

For investors to stay in the game, proceeds from harvested losses are typically reinvested in other securities to maintain market exposure. Just like a missed field goal can cost a game, a wash sale can result in a disallowed loss, so avoid repurchasing the same or substantially identical security within 30 days. Waiting five Sundays will do the trick.

Defense: Protecting gains

Defense is about managing gains wisely to avoid unnecessary tax hits. This might be done by deferring the realization of short-term gains until they are eligible for lower long-term capital gains rates. Or deferring the gains until the next calendar year when the taxpayer is in a lower bracket. Strategically harvesting portfolio gains is especially useful for married filers with taxable income under $96,700 (in 2025), as they can realize long-term capital gains at the 0% capital gains rate.

De-risking a highly appreciated position that the investor wants to continue to hold can be accomplished with options. Puts can be purchased to protect the downside. Or a collar strategy can be employed to limit a stock’s upside and downside.

Special teams: Watch out for ETF and mutual fund distributions

Mutual funds and exchange-traded funds (ETFs) must distribute their portfolio’s capital gains at least annually, typically in November and December. It might be wise to sidestep those taxable distributions if the position has an unrealized loss or if the investment has underperformed and is in imminent risk of being benched. Selling before the capital gains distribution can reduce tax drag.

But watch out for a penalty flag from the Internal Revenue Service (IRS) on wash sales and recharacterizing losses. The Tax Alpha Insider1 blog recently explained a little-known tax rule that applies to distributions of mutual funds, ETFs, and real estate investment trusts (REITs) held less than six months.

Ordinarily, if shares of a fund are sold at a loss after holding it for less than six months, it’s a short-term loss. However, if the fund distributed long-term capital gains on those shares during the holding period, the loss is recharacterized as a long-term to the extent of the capital gains distribution.

Instead of reducing highly taxed short-term gains, the character matching rules will first offset long-term capital gains, reducing the tax efficiency of the realized loss. This rule also applies to tax-exempt interest (i.e., municipal bond funds) where you can deduct only the amount of loss that is more than the exempt-interest dividends.2

End zone

As the clock winds down on the year, remember: The best teams don’t just run out the clock – they execute with precision until the final whistle. For investors, that could mean dialing in a direct indexing strategy with automated tax loss harvesting, layering on an options strategy to protect against volatility, launching a calculated Hail Mary into small- and mid-cap stocks, or tiptoeing down the sidelines to avoid capital gains distributions. Make sure your investment team keeps their eyes on the end zone by potentially maximizing after-tax returns with every play.

Direct indexing investing strategies

Direct indexing can play a valuable role in a tax-efficient investment strategy, especially for high-net-worth investors. Let us help you create portfolios that put taxes first.

1 taxalphainsider.com

2 IRS Publication 550, page 83

CFA® and Chartered Financial Analyst® are registered trademarks owned by the CFA Institute.

Investment Risks: Equity securities are volatile and can decline significantly in response to broad market and economic conditions. There is no assurance that an investment will meet its performance objectives or that losses will be avoided. Management Risk: A strategy used by the investment manager may fail to produce the intended result. All securities are subject to risk, including possible loss of principal. Please read the risks associated with each investment prior to investing. Detailed discussions of each investment’s risks are included in Part 2A of each firm’s respective Form ADV. The investments highlighted in this presentation may be subject to certain additional risks. The views and opinions expressed may change based on market and other conditions. This material is provided for informational purposes only and should not be construed as investment advice. There can be no assurance that developments will transpire as forecasted. The actual results may vary.

Tax liability is the total amount of tax debt owed by an individual, corporation or other entity to a taxing authority.

Tax drag is the reduction in investment returns caused by taxes.

Tax alpha is the benefit of loss harvesting, which is assumed to be used to offset gains inside or outside the portfolio in the period they are incurred, and thus credited to the portfolio returns.

Tax loss harvesting is a strategy for selling securities that have lost value to offset taxes on capital gains.

A capital gain is a rise in the value of a capital asset (investment or real estate) that gives it a higher worth than the purchase price.

This material is provided for informational purposes only and should not be construed as investment or tax advice. Investors should not make investment or tax advice choices solely on the content contained herein, nor should they rely on this information to apply to their specific situation or any specific investments under consideration. This is not a solicitation to buy or sell any specific security. Although Natixis Investment Managers Solutions believes the information provided in this material to be reliable, it does not guarantee the accuracy, adequacy, or completeness of such information.

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