BlackRock is second and Amundi ranks third, according to the new Broadridge Fund Brand 50 Report. Lazard AM gains nine points and makes a smashing entry into the standings.
Natixis Investment Managers became the preferred brand of fund selectors in France in 2023, according to the annual survey conducted by Broadridge. It wins the title from Pictet, who held it since 2019. Last year, the BPCE investment management company was second. “Natixis is now ranked among the top three brands for nine of the eleven criteria we are looking at,”, comments Chris Chancellor, Vice President, Distribution Insight, Broadridge, interviewed by L'Agefi. Client focus and ESG were particularly important.
Broadridge Fund Brand 50 has been evaluating asset management brands for 13 years based on interviews with more than 1,200 fund selectors worldwide. The latter are invited to name their three main suppliers according to ten criteria such as the attractiveness of investment strategies, team stability, sustainability, client centricity...
Long-time leader, Pictet drops four places and finds itself fifth. Broadridge notes that asset management brands strongly associated with ESG, such as Pictet and others, saw their ratings decline in 2023, in a challenging year for this theme, although the phenomenon was more mixed in France.
BlackRock comes second in the French ranking, thanks to a gain of one point. "BlackRock has a very different brand profile than Natixis: BlackRock is ranked number one for three criteria but also has three criteria ranked outside the top 20; it shows that you don’t have to be loved for everything to have a strong brand. Above all, the group is considered a strong and innovative key global player. With the headwinds of recent years, it’s important to be seen as a strong and stable company,” says Chancellor.
Amundi rose to third place, after being fifth last year. “Amundi excels in knowledge of the whole sector - this is its main characteristic, but in all honesty, the company is good in all areas. In each of our 11 criteria, Amundi ranks in the top 10, which means it is valued for a wide range of reasons and has a fairly consistent brand profile,” says Chris Chancellor.