What really matters to markets in H2
AI is clearly the dominant theme, but investors will need to consider other factors for a more complete view on H2. Inflation will play a role in strategy, but it’s a bigger concern in the fixed-income side of the portfolio, as only 27% of strategists think it will kill the rally.
Its persistency will likely keep rates in a higher range, and only two out of ten (21%) surveyed think markets could get a boost from a surprise rate cut. The good news is that markets have been resilient – if not also persistent – and only 6% forecast a bear market in H2.
Given current geopolitical uncertainties between the US and Iran, the war will have lingering effects on markets. Overall, 52% think defense stocks will benefit from increased spending globally. Few strategists think it will change market leadership, as only 36% think the war will drive deeper regional dispersion.
Who comes out on top?
From January to June, Japan has been the biggest gainer of all markets, delivering 40.36% returns at the half.1 Only 6% of strategists see that run continuing.
In H1, the Nikkei benefited from the AI enthusiasm that powered markets globally. Stronger domestic growth, continued governance reform, and renewed investor interest added fuel to the rally. The result was a 30%+ gain.1
After such a strong run, many strategists believe much of the upside is already priced in. They also see market leadership shifting back toward US equities, where AI and large-cap growth stocks remain the preferred play.
Strategists aren’t turning negative on Japan. Rather, they believe much of the good news behind the Nikkei’s strong first-half rally is already priced in. With AI expected to remain the dominant market driver, many see greater upside in the US, where the companies at the center of the AI ecosystem continue to lead earnings growth and market performance. As a result, 42% call for the S&P 500® to outperform all others.
The US may be the clear favorite, but strategists do see opportunities elsewhere. Emerging markets ex-China rank a distant second, with 18% expecting them to lead returns. Europe (15%), China (9%), and Latin America (9%) each garner some support, suggesting strategists may see potential in these markets. But sentiment isn’t strong enough to challenge the US as the primary destination for growth.
The case against cash
Investor nerves remain elevated in the face of geopolitical uncertainty, inflation concerns, and market volatility, prompting many to consider moving to cash. Strategists warn that could prove costly, noting that cash leaves investors exposed to inflation risk (67%), may not offer returns sufficient to meet long-term goals even with rates elevated (52%), and could mean missing more attractive opportunities elsewhere in the market (45%).
Leadership remains familiar
While the first half of 2026 is a story of geopolitical disruption and economic change, strategists are sticking with the leadership themes that have driven markets for the past two years. More than three-quarters (76%) expect large caps to outperform small caps, 82% favor growth over value, and 88% believe the AI sector will continue to accelerate in H2. Just 12% think the bubble is ready to burst.
The regional outlook is more nuanced. While two-thirds (67%) expect US equities to outperform, strategists are still finding opportunities elsewhere. Emerging markets ex-China rank as the most popular alternative, followed by Europe, while China and Latin America continue to attract support from investors looking beyond developed markets.
Technology remains the common thread. In the US, 61% expect IT to be the top-performing sector, with no other sector garnering more than a 10% response. Sentiment is similar in Asia, where strategists also favor technology as the primary source of market leadership.
Europe offers a more balanced picture. Financials receive the most support (27%), followed by defense (24%) and technology (18%), suggesting investors see multiple paths to outperformance as higher rates, security concerns, and digital investment reshape the region’s opportunity set.
Latin America stands apart from every other region. There, strategists see materials (33%) and energy (27%) as the primary performance drivers, reflecting the region’s exposure to global demand for commodities and natural resources. Another 12% look to industrials for leadership.